I’ve been in the web design / seo / Internet marketing for well over a decade now and I have to tell you this… A pretty web site is only as good as the marketing behind it. You can spend hours upon hours of tweaking and using the right font and crafting the right color scheme, but if no one can find it, what’s the point?
You’re looking for a new restaurant to take your bride to, you pick up your mobile phone, you start searching, Orlando Italian restaurants (for example…) your search yields a list of some viable candidates, maybe too many candidates. How will you narrow down your search? Online reviews. The restaurants that have reviews and are being found are much more likely to get a reservation. We, as consumers want to listen to each other. We don’t want XYZ Italian restaurant telling us how wonderful their lasagna and atmosphere is, we want to hear it from our peers.
It’s an amazing statistic, but 62% of shoppers say they searched for deals online prior to their shopping trip. They were out seeking coupons, product reviews, discounts etc., in order to save a few bucks on their upcoming purchases. In this day and age of economic uncertainty, it’s critical for consumers to feel empowered to save, they have turned to the online world to do that. It’s the smartest companies out there that have connected with the consumer, that have offered that 62% OF consumers an easy way to find those coupons / deals. It’s the smartest companies that have ‘connected’ with their prospects and served up the goods when the prospect was searching for it.
This video does a great job explaining SEO and why your business needs it.
With over 31,000 searches being performed every second on the web, it’s so incredibly important that your business can be found easily. Is your business found in the online library? If not, please give me a call: In Orlando: 407-830-4550, Nationwide: 866-998-6886.
