- He is embarrassed by his.
- His boss doesn’t like it.
- His son wasn’t crazy about it.
- His cat couldn’t navigate it.

These of course are all valid reasons, especially the cat, BUT, here’s the disconnect. He didn’t understand what the web site is for. All he knew was that they don’t like theirs. He didn’t know that a web site could….

- Generate leads
- Instill confidence in his prospects
- SELL product to the more than 24,000 local businesses seeking his services in a search engine
- Get found by his prospects when they join the 34,000 people who use the Google search engine every second.
- Bring his business to a new level.
- Grow his market share by expanding into other markets virtually.
- Provide a venue for excellent customer service.
- Provide a venue for the exchange of ideas, testimonials and education.
- Provide a doorway to connect with existing clients and vendors.

These reasons and many more are why businesses should be considering the Internet for a marketing campaign. The web site is merely the beginning. Using it wisely, getting it found and taking advantage of the digital world to grow your business is what it’s all about. If your business is still trapped in designing post cards, fliers, yellow page ads, business cards, etc., you are missing a huge opportunity, EVERY second.

I was invited by Fox News in Orlando to discuss:

Is Internet marketing & SEO where you want to nickel and dime? Is getting your business found in a world where 34,000 people search for things every second in Google worth bargain basement shopping? The old adage of you get what you pay for comes to mind, or my other favorite, it doesn’t pay to be cheap.

If you are shopping for an SEO / Internet marketing provider, please keep this in mind: you get what you pay for. If you want strategy, experience, customer service, reporting, brains, non-robotic / computerized strategy implementation, expect to pay for expertise.

If you’re ok with sub-par, non-responsive, non-transparent and just plain CHEAP, then by all means, do it on the cheap and your business will reap the benefits of cheap. There are plenty of college kids out there that have read a book or two about SEO that could use some pizza and beer money.

People love videos, they are using them to help change their car oil, change out a filter on an AC unit, laughing at the misfortune of others, singing along to a country-western song, learning how to speak another language, or learning about products and services that can benefit their life.

So how can you leverage videos to get more traffic to your web site or to bring more attention to your brand?

Here are a few quick tips to help with your Video SEO efforts:

- Always put a URL on your video. It won’t necessarily be clickable, but if someone sees that video on YouTube, we need to make certain that they know how to learn more about your business.

- Always take the time to add the meta data when you upload your video to your YouTube channel. Be mindful of keywords, etc., that people would type in to find your company and learn more about the topic you are discussing.

- Make your videos short, sweet and to the point.

- Make your videos personal and with energy. Capture the audience with personality.

- Submit the geographical location within YouTube to help with local search efforts.

- Share your video link on social media outlets such as Google+, LinkedIn, Facebook, Twitter, etc.

- Embed your video on your web site and keep a library so that folks can view your content directly on your web site.

It’s super easy these days to create videos and share them, most smart phones can generate quality video, but be certain that you represent your brand / business accordingly with professionalism, use a tripod, use quality sound bytes, use quality graphics. I’d always recommend hiring a professional, but if you must do it yourself, do it well.

To learn more about SEO and Internet Marketing, please visit my company, On Target Web Solutions.

Is your website ready for Search Engine Optimization?
Do you feel like you are running in circles from all the SEO messages on the internet?

If you answered YES, then you are ready for a HANDS-ON SEO training from On Target Web Solutions, Orlando’s premier SEO company. Join us for 1 week and learn all the SEO tricks from Orlando’s SEO Expert and On Target Web Solutions CEO, Tom Jelneck.

This training is a unique opportunity in the Orlando area for business owners to reach more customers through their Internet marketing presence. Call 407-830-4550 for more information.

Training is Monday through Friday 10:00am until 3:30pm. Lunch is included with training.

Bring your laptop, notepad, pencil and all your website information.

The course will be offered at our offices: 950 S. Winter Park Drive, Suite 207, Casselberry, Florida. (Corner of Red Bug & 436 at Winter Park Drive. You can find a Google map on our contact page, here.

Training Itinerary

Day 1
Intro to SEO
* What is it
* How does it work

Keyword Research
* How to do Keyword research
* Tools that help
* What you are looking for
* How to continually refine your keyword strategy
* Hands On Activity

Intro to Link Building

How to do:
* Directories
* PR Suppliers
* Advertorials
* One to one links
* Secondary links
* Tools we use to be more efficient
* Hands On Activity

Day 2
Reporting
How to use Google Analytics

Getting the most from Google Webmaster tools

Day 3
Content Strategy
* Making an editorial calendar

Perfectly Optimized page
* Titles, meta-data, etc.
* Content and semantics
* Video content
* User reviews
* Social media commenting and sharing
* Internal linking
* Hands On Activity

Day 4
Social Media Strategies
Why your business should have a presence on:
* Facebook
* LinkedIn
* Twitter
* Google+
* Pinterest
* YouTube
* Hands On Activity
Creating a strategy for keeping up with all social media avenues

Day 5
Intro to Pay Per Click Campaigns
* Setting up your account
* Researching
* Creating a budget
* Landing pages
PPC Avenues
* Google Adwords
* Facebook Ads
* Linkedin Ads

Address:
950 S. Winter Park Drive
Suite 207
Casselberry, FL
32707
Map and Directions

Start Date: May 14, 2012
End Date: May 18, 2012

Start Time:10:00 am
End Time: 3:30 pm

Price: $997.00 you can register here: http://www.orlandointernetmarketingclasses.com or call 407-830-4550. We hope to see you there!

If your idea of marketing is laboring over every single detail of how pretty that web site looks, I’ll suggest this, you’re missing the boat on what’s REALLY important. Getting that web site in front of the right eyes at the right time is mission critical. Using SEO, using social, using PPC and generating great content for your web site visitors is what really turns the needle.

The days of complicated mashed together sites with a bunch of moving / spinning parts is over. The bottom line these days is how can that web site generate leads? Where will that web site need to be found in order to generate those leads and how will that web site keep Google’s attention so as to not get that web site buried on page 82 of the search engine results.

These are just my two cents, but thanks for reading. If your business needs a hand or a second set of eyeballs on your Internet marketing plan, drop me a line, I’d be glad to take a look. In Orlando, call 407-830-4550 or visit my company: http://www.ontargetwebsolutions.com

Google isn’t always going to be fair. And quite frankly, Google doesn’t necessarily have to be fair.

Here’s the best course of action: have some patience. Coming from me, one of the most impatient people on the planet, it’s important, be patient and stay the course. Cream rises to the top ultimately, the ones playing dirty tricks behind the scenes or engaging in black hat SEO will ultimately pay the Google penalty price. What that means in English, that web site that popped up out of nowhere with no content and no real resources for human consumption will not thrive or succeed.

Did you party really late last night and post goofy photos of you and your buds all liquored up?

It’s so important to realize this… Potential Employers are noticing and could be instantly disqualifying you from the runnings…

I discussed with Fox News In Orlando:

Social Media Background Checks: MyFoxORLANDO.com

So, the best advice here: you could set all of your social media channels to max privacy OR think twice before you post comments, photos, videos, political commentaries, rants, etc.. to your facebook wall!

Google wants activity. Google wants to show searchers the latest and the greatest. Your mission, create the latest and the greatest and feed it to Google. The end result? Google love, targeted traffic and hopefully some loyal prospects / readers who love the stuff that you’re feeding them.

To make it in SEO, you need a few things. You need a solid foundation (your web site built well for the engines). You need quality content that your audience will love and that Google will eat up and index. Lastly and most importantly, you need trust.

Trust comes from the search engines when they realize you aren’t in it for the short term. Trust comes from the search engines when they realize you aren’t ‘jacking’ everyone else’ stuff and throwing it up on your web site. Trust comes when you exhibit to the search engines that you are a quality contributor.

Without the balance of all three of these working together, you’ll be hard pressed to get your site found.  SEO is truly about feeding your target audience first and doing it with passion. The Google love follows.

You Get What You Pay For.
- Some Other Guy.

If it sounds too good to be true, it is.
- Yet another Guy.

Please pardon all of the tacky quotes, but please do realize that in order to move the SEO needle, you need an expert.  Not a just got out of high school kid who is good with computers, not a kid who just graduated from a locally unaccredited technical school with zero real life experience, not an IT guy who has installed printer drivers on Commodore 64′s.  Trusting your business and how it gets found to an amateur could be a very costly mistake.

Try and steer clear of any of the following claims when it comes to SEO:

1.) Guaranteed Number One Organic Rankings Over Night. (It’s not going to happen.)
2.) Cheap SEO From Your OffShore SEO Partners. (They aren’t really partners, and they don’t know your market.)
3.) Completely Off Site SEO With Proven Results.  (Not going to happen.)
4.) We’ve worked with fortune 500 companies. (Those companies just don’t happen to exist.)
5.) We don’t need to generate content to get you found. (Content remains king.  Content is what drives Google to index anything, period.)

The bottom line is this.  People are looking for your products and services.  They are making buying decisions like never before based on where they find your business in the Google search engine results.  It’s time to get strategic about how you get found, when you get found and what people do once they find you.  Skippy the XBox junky can’t usually make that happen.

To get results and get serious about your SEO, call me.  In Orlando: 407-830-4550, Nationwide: 866-998-6886.  Be sure to visit my company: http://www.OnTargetWebSolutions.com