I fear that many businesses don’t truly get the value of generating amazing and fresh content on their web site. I hear quite frequently, oh, we don’t have time for that, or how will that impact my bottom line? While they are legitimate concerns, I’m hear to tell you what fresh and quality content can do for your prospects, for your clients and for getting your business found in Google.
Procrastination is opportunity’s natural assassin. ~Victor Kiam
How true is that quote? Opportunity exists on a daily basis on the web. Writing a blog, posting a white-paper, enhancing your web site, tweeting that tweet, posting that facebook post, opportunities abound. Google is ready and willing to grab your content, you just need to do it.
Are you passionate about your business? Do you love what you do? Do you share that love with all that come in contact with you? If not, you probably need to reboot and remember why you got into this business in the first place. If you’ve still got the fire and passion, I encourage you to share it. Share the passion and energy you have online, share it in a blog, share it in social media, share it on your web site, but share it soon.
When a client comes to my company with an existing web site NOT built by my web design team, we tend to take a much deeper look at the structure of that particular web site. There are so many variables with web design that can have an impact on search engine optimization, here are just a few that we look for right off the bat:
I love helping businesses grow their company using the Internet, I also love educating people about search engines, web design, etc.. I’ve decided to share my knowledge with other business owners by teaming up with The National Association For Entrepreneurs. You can hear me every Sunday on their show around 4:40-5 p.m. on 580 WDBO.com on the Ask The Expert Weekend programming.
When you have your web designer build your web site, I want you to direct them to do the following: Treat every page like the ‘home’ page. If every page of your web site isn’t warm, isn’t inviting and doesn’t tell the end user what you want them to do, they are essentially pointless. If your web site is built properly navigation wise, Google will ‘deep crawl’ your pages and could list individual pages in the search engine results.
