Zigging Instead Of Zagging
Most companies treat competitive research like a blueprint to copy. They spend weeks analyzing what the "industry leaders" are doing, only to mirror their playbook word for word, feature for feature, and discount for discount.
That isn't strategy. That's just blending into the background noise.
Your Authentic Brand Self
With a barrage of constantly churned out content splattering all over the interwebs on the daily, it's becoming more and more challenging to garner attention for brands.