Marketing & brand leader · Orlando, FL
Leverage omnichannel synergies to maximize engagement KPIs.
Editor's note: try that again, in human.
Make people feel something. Then measure it.
I lead marketing teams that build brands people actually want to hear from. Strategy, digital, content, and the occasional gentle intervention when the deck hits slide 47 and still hasn't mentioned a single human being.
years leading marketing, from agency founder to CMO
TV appearances as a digital marketing and tech expert
of B2B and B2C brands guided, nationwide
growth in new donors as a nonprofit CMO
How I lead
Three things I believe. One thing I won't tolerate: corporate gobbledygook.
Humans before dashboards.
Impressions are nice. Trust pays the bills. I build teams that obsess over how marketing lands on an actual person, then prove it with numbers the CFO respects.
Zig on purpose.
Copying the category leader isn't strategy. It's camouflage. I push brands toward the thing only they can say, and give my teams room to go say it.
Ship it.
Perfectionism is procrastination in a fancy coat. I'd rather launch, learn and lap the competition than polish a deck nobody reads.
The short version
The résumé, minus the corporate nonsense.
Growing an EdTech startup through partnerships
Building the partner marketing engine at an early-stage EdTech company: co-marketing programs, channel strategy, and the kind of partner stories that turn "we should work together" into pipeline.
Chief Marketing Officer, Camp Boggy Creek
A medical camp for kids with serious illnesses, which is the best reason I know to get marketing right. Unified the brand, landed media coverage, grew every digital channel and grew new donors 67%.
Head of Marketing, Steamroller Animation Studios
First marketing hire. Rebuilt the studio's digital presence, built the team, launched its first IP video game, and somehow walked away with the key to the City of Mount Dora.
Founder & CEO, On Target Digital Marketing
Built it, ran it for 15 years, made payroll for a team of 11, guided hundreds of brands, then sold it at its peak.
Coffee's on me.
A speaking gig, a brand that needs a reality check, or a conversation about what's next. I'm always up for talking shop.