Everyone's a Marketer. Nobody's the Customer.
More teal? Papyrus? A chinchilla mascot? Why every brand opinion needs to answer to the customer, and six questions that make that happen.
Same Car. Different Human. A Tale of Two Dealerships
I accidentally ran a pretty great customer experience experiment. The only variable that changed was whether I got treated like a human being.
Spoiler alert: that one variable changed everything.
Gnarly Kool-Aid
There’s a dangerous shift that happens when strong corporate culture turns into blind devotion.
It starts subtly. A shared vision morphs into dogma. Healthy alignment turns into forced compliance. Before long, team members stop thinking critically and start sipping the Kool-Aid—and an organizational "cult" is born.
When a company reaches this point, it doesn't just stall; it begins a slow, self-inflicted implosion.
Perfectionism Is Just Procrastination in a Fancy Coat
Half of what holds people back in business and leadership isn't a lack of talent, resources, or vision. It’s waiting for everything to be "100% perfect" before hitting send, launching the product, or making the move.
Words and Hearts
Too many companies are confusing activity with accomplishment. They're churning out sanitized, committee-approved noise and wondering why nobody cares.
Trust Is the New Currency: Why Value Beats Vanity Metrics Every Time
Trust is truly the new currency.
If you look at the average digital marketing dashboard, you’ll see an endless array of metrics: impressions, click-through rates, likes, shares, and engagement percentages. While these data points are helpful for tracking reach, they often distract from the single most important asset any modern organization can possess: Trust.
Zigging Instead Of Zagging
Most companies treat competitive research like a blueprint to copy. They spend weeks analyzing what the "industry leaders" are doing, only to mirror their playbook word for word, feature for feature, and discount for discount.
That isn't strategy. That's just blending into the background noise.
Share The Positive Vibes
A tidal wave of polished ad campaigns, outrage bait, and corporate gobbledygook preaching "disruption" while saying absolutely nothing. We’ve trained an entire generation of marketers to play on fear, FOMO, and endless interruption. We call it "engagement."