Gnarly Kool-Aid
There’s a dangerous shift that happens when strong corporate culture turns into blind devotion.
It starts subtly. A shared vision morphs into dogma. Healthy alignment turns into forced compliance. Before long, team members stop thinking critically and start sipping the Kool-Aid—and an organizational "cult" is born.
When a company reaches this point, it doesn't just stall; it begins a slow, self-inflicted implosion.
One Trick Marketing Ponies.
We all have a lens that we look at things through. Things like philosophies, convictions, religion, politics, ethics, etc. and that’s what makes the well-rounded world go ’round. It’s the hodge-podge of thought, the situations that have brought us to how we think and see the sun that help shape the world.
The Archer In The Fog.
I've been listening to a great book lately, The 1-Page Marketing Plan by Allan Dib. Allan is basically laying out his approach to how businesses can create a remarkable easy to follow marketing plan that actually does something for your bottom line. One of my favorite analogies that he used to describe people who don't take the time to perform market research and profile out their target consumer is an Archer In The Fog.
