Trust Is the New Currency: Why Value Beats Vanity Metrics Every Time
Trust is truly the new currency.
If you look at the average digital marketing dashboard, you’ll see an endless array of metrics: impressions, click-through rates, likes, shares, and engagement percentages. While these data points are helpful for tracking reach, they often distract from the single most important asset any modern organization can possess: Trust.
Share The Positive Vibes
A tidal wave of polished ad campaigns, outrage bait, and corporate gobbledygook preaching "disruption" while saying absolutely nothing. We’ve trained an entire generation of marketers to play on fear, FOMO, and endless interruption. We call it "engagement."
On Being Remarkable…
Most brands are playing it so safe they are practically invisible.
They pump out slick, high-gloss campaigns packed with corporate gobbledygook and expect people to care. But today's consumers have a finely tuned B.S. detector. They don't want another sanitized echo in their feed. They want something real. They want something remarkable.
One Trick Marketing Ponies.
We all have a lens that we look at things through. Things like philosophies, convictions, religion, politics, ethics, etc. and that’s what makes the well-rounded world go ’round. It’s the hodge-podge of thought, the situations that have brought us to how we think and see the sun that help shape the world.
Nag, Nag, Nag.
No one loves to be interrupted. At work, school, sleep, play, wherever, interrupting people while they are doing them is just plain rude, so why would anyone employ interruption as a marketing tactic?
The Archer In The Fog.
I've been listening to a great book lately, The 1-Page Marketing Plan by Allan Dib. Allan is basically laying out his approach to how businesses can create a remarkable easy to follow marketing plan that actually does something for your bottom line. One of my favorite analogies that he used to describe people who don't take the time to perform market research and profile out their target consumer is an Archer In The Fog.
