Nag, Nag, Nag.

“Instead of interrupting, work on attracting.” — Dharmesh Shah, CTO & Co-Founder, HubSpot

How to interrupt:

- Send crappy emails to people you don't know.

- Connect with them on LinkedIn and then instantly message them a sales pitch.

- Send copious text messages to people you don't know with HUGE savings and all kinds of other obnoxious sales messaging.

- Spam neighborhood apps with your sales pitch and cross your fingers.

How to attract:

- Inspire.

- Don't sell.

- Be remarkable.

- Elevate your team.

- Be kind.

- Be human.

- Create something different.

- Be authentic.

- Be a giver.

No one loves to be interrupted. At work, school, sleep, play, wherever, interrupting people while they are doing them is just plain rude, so why would anyone employ interruption as a marketing tactic?

Which brand are you more likely to buy from? The one that nags you or the one that makes you smile and stands out?