Words and Hearts
Too many companies are confusing activity with accomplishment. They're churning out sanitized, committee-approved noise and wondering why nobody cares.
Share The Positive Vibes
A tidal wave of polished ad campaigns, outrage bait, and corporate gobbledygook preaching "disruption" while saying absolutely nothing. We’ve trained an entire generation of marketers to play on fear, FOMO, and endless interruption. We call it "engagement."
On Being Remarkable…
Most brands are playing it so safe they are practically invisible.
They pump out slick, high-gloss campaigns packed with corporate gobbledygook and expect people to care. But today's consumers have a finely tuned B.S. detector. They don't want another sanitized echo in their feed. They want something real. They want something remarkable.
The Multi-Million Dollar Bait-and-Switch
A while back, I was looking at a company with a stunning, high-gloss brand. Beautiful website, slick ad campaigns, and a mission statement packed with corporate gobbledygook about "empathy," "innovation," and "putting people first."
Fixing The Glitch
If your brand is super duper excited to get to work with a new agency on that razzle-dazzle #marketingcampaign, it's always a really good idea to hit the pause button and take a deep look at the inside reality of your company.
Hard Pass.
This ridiculously simple quote would save so many small businesses so much time, aggravation, and money if they just digested it and took it to heart. As a small business owner, sometimes the tendency is to get that product or service in front of EVERYONE.