The Death of the "Click-and-Go"
For years, digital marketers have been obsessed with the "click." We built our entire empires on Click-Through Rates (CTR). We optimized every headline, every button, and every meta-description to get that one, sweet, dopamine-inducing tap.
Nag, Nag, Nag.
No one loves to be interrupted. At work, school, sleep, play, wherever, interrupting people while they are doing them is just plain rude, so why would anyone employ interruption as a marketing tactic?
