On Being Remarkable…
Most brands are playing it so safe they are practically invisible.
They pump out slick, high-gloss campaigns packed with corporate gobbledygook and expect people to care. But today's consumers have a finely tuned B.S. detector. They don't want another sanitized echo in their feed. They want something real. They want something remarkable.
The Content Conundrum
Every single day, LinkedIn feeds are flooded with blogs, videos, graphics, and hot takes that do absolutely nothing for a business’s bottom line.
Why Your High Performers Are Quietly Walking Out the Door (And How to Stop the Bleeding)
Your rockstar, the person who consistently crushes deadlines, solves the sticky problems before you even know they exist, and keeps the engine running—walks into your office, sits down, and quietly delivers the news: “I’m putting in my two weeks.”
The Multi-Million Dollar Bait-and-Switch
A while back, I was looking at a company with a stunning, high-gloss brand. Beautiful website, slick ad campaigns, and a mission statement packed with corporate gobbledygook about "empathy," "innovation," and "putting people first."
To Thine Own Self be True
Many moons ago, I was visiting a classmate's dorm at Saint Meinrad Seminary and School of Theology and he had this quote attached to his wall:
"To Thine Own Self be True."
The Death of the "Click-and-Go"
For years, digital marketers have been obsessed with the "click." We built our entire empires on Click-Through Rates (CTR). We optimized every headline, every button, and every meta-description to get that one, sweet, dopamine-inducing tap.
Fixing The Glitch
If your brand is super duper excited to get to work with a new agency on that razzle-dazzle #marketingcampaign, it's always a really good idea to hit the pause button and take a deep look at the inside reality of your company.
Hard Pass.
This ridiculously simple quote would save so many small businesses so much time, aggravation, and money if they just digested it and took it to heart. As a small business owner, sometimes the tendency is to get that product or service in front of EVERYONE.
Your Authentic Brand Self
With a barrage of constantly churned out content splattering all over the interwebs on the daily, it's becoming more and more challenging to garner attention for brands.
How To Be On-Brand
"Let's make sure that every social media post that we put out has our logo on it, so it's on brand." - One of my previous clients