Content Marketing & Non-Profits : Tell Your Story, Tell Your Outcomes.
Attention all non-profit organizations! Have you ever considered the power of content marketing in achieving your mission and goals? Content marketing is a highly effective strategy for reaching and engaging with your target audience, and it can make a significant impact on your organization's success.
One Trick Marketing Ponies.
We all have a lens that we look at things through. Things like philosophies, convictions, religion, politics, ethics, etc. and that’s what makes the well-rounded world go ’round. It’s the hodge-podge of thought, the situations that have brought us to how we think and see the sun that help shape the world.
Monastery Walks.
Many moons ago I spent a lot of time with monks. Benedictine monks to be exact. I went to a 4 year college seminary at a VERY remote monastery in Southern Indiana. The view from my dorm (or cell) was corn fields and soybeans. It was indeed a very peaceful place.
Nag, Nag, Nag.
No one loves to be interrupted. At work, school, sleep, play, wherever, interrupting people while they are doing them is just plain rude, so why would anyone employ interruption as a marketing tactic?
The Archer In The Fog.
I've been listening to a great book lately, The 1-Page Marketing Plan by Allan Dib. Allan is basically laying out his approach to how businesses can create a remarkable easy to follow marketing plan that actually does something for your bottom line. One of my favorite analogies that he used to describe people who don't take the time to perform market research and profile out their target consumer is an Archer In The Fog.
Communication Is An Artform.
Communication is an art form. If your brand is spewing out corporate gobbledygook and not evoking an emotion in your intended recipients, you're probably not growing, thriving, or kicking ass. Words can move mountains.
